Author:

Ingrid Maria Spakler

Short text

A younger academic publisher summarizing the results of one of the workshops

The APE 2007 Pre-Conference Day deals with the many structural changes which have taken and will take place in the information and value chains. This Education and Training Course has been developed for and is being offered to Younger Academic Publishers (age under approx. 35). All participants will receive an official "Certificate of Attendance" from APE 2007 and the Center for Publishing at University College London!

see "DETAILS" for more information

Categories:

Conferences / Meetings
Colour Photography

Copyright Notice:

Ingrid Maria Spakler

Keywords:

Pre-Conference Day, APE 2007, Embracing Change, Education and Training Course for Younger Academic Publishers (YAP), Innovation & Publishing, Berlin, international, conference

 

 

Long Text:

APE 2007: Innovation & Publishing Pre-Conference Day


EDUCATION AND TRAINING COURSE FOR YOUNGER ACADEMIC PUBLISHERS (YAP)

"EMBRACING CHANGE"

Monday, 22 January 2007

Venue: Berlin-Brandenburg Academy of Sciences, Berlin
Entrance: Markgrafenstraße 38 at Gendarmenmarkt


Initiated by the international conference "APE 2007 - Academic Publishing in Europe" and co-sponsored by the European Commission, Research Directorate-General, the International Association of Scientific Technical and Medical Publishers (STM), the Federation of European Publishers (FEP), the German Association of Publishers and Booksellers (Börsenverein) and the Centre for Publishing at University College London.

The APE 2007 Pre-Conference Day will deal with the many structural changes which have taken and will take place in the information and value chains. This Education and Training Course has been developed for and is being offered to Younger Academic Publishers (age under approx. 35). All participants receive an official "Certificate of Attendance" from APE 2007 and the Center for Publishing at University College London!

Of interest to: publishers, editors, lecturers, productioners, product development, electronic media, marketing, education and training in publishing. Also of interest to academics involved in publishing in their universities, librarians, information specialists, boards and members of learned and professional societies, funding agencies, public administration.

Please note: Participants of the Pre-Conference Day can attend the full conference APE 2007 at a special price.

About the Programme:

As academic publishers all of us serve the Academy. We facilitate scholarly communication whether we are book, journal or electronic publishers and whatever academic discipline we work in. Publishing is a multi-disciplinary activity with a long tradition. Academic publishing in Europe is different because of its rich tradition, languages, cultures, with many small and medium-sized (SME) publishers, publishing societies and university presses. There is little standardisation and there are only limited education and training facilities.

To do our publishing jobs we need to make money or to receive funding both to run a company and to invest in the future, whether it is on behalf of owners, an academic body or a society. Open Access companies also need to pay their staff and peers.

Our current ways of fulfilling this role work quite well and surveys show and experience suggests that it satisfies most of the needs of the communities we serve. Nevertheless there are a number of challenges to traditional procedures mostly resulting from the technological push from the Internet. Many of these challenges come from outside and represent forces that impact on the traditional relationships (author > publisher > bookseller > library) we have built up over the centuries. The challenges are not all negative though some of them will have a greater impact and will lead to major changes. There are big opportunities as well as big threats.

The structure of this course is intended to instruct and provoke the younger publishers (under approx. 35) who take advantage of this offering. The morning session will begin with an introduction and will feature three presentations that pose challenges, relevant to book, journal and electronic publishers alike.


APE 2007 Innovation & Publishing January 23-24, 2007
Pre-Conference Day for Younger Academic Publishers (YAP)
January 22, 2007 Programme (I)



8:00 Registration open (Markgrafenstrasse 38 at Gendarmenplatz, Berlin)

9:00 - 9:15 Getting Together and Welcome

Chairman: Anthony Watkinson, University College London

9:15 - 9:45 Introduction

Professor Dr. Klaus K. Sauer, Chairman, Walter de Gruyter Publishing
Company, Berlin

9:45 - 10:30 The Virtual Scholar - what do scholars expect from the virtual
environment and are we/can we provide what they expect?

We know a lot about how scholars actually work online as well as what they say
about their needs. It is clear that their scholarly work is not in isolation from
how web usage is developing. Scholars want easy access and seamless access
to give one example. How can we provide what they want?

Speaker: Dr. Ian Rowlands, Senior Lecturer, University College London

10:30 - 11:00 Coffee Break

11:00 - 11:45 Searching and Finding - how do the big search engines change our
commercial models?

The publishing industry is only beginning to come to terms with the initiatives
coming from the big search engines as new plans unfold from these very large players representing a capitalisation much greater than our whole publishing
industry. Can we as an industry work with them to harness the new capabilities on behalf of the academic community?

Speaker: Mr. Geoffrey Bilder, Senior Consultant, Scholarly
Information Strategies.

11:45 - 12:30 "He who pays the piper calls the tune" - do funders understand what they
can do and what they might do?

Throughout the world funding agencies are involving themselves directly in
the relationships between scholars and their publishers in an unprecedented
way, citing public accountability and cost-effective models as well as the
encouragement of knowledge development. Can we influence them to join us
in policies which promote scholarship and public awareness but which enables
a commercial model to continue to operate? Are their models really cost-effective?

Speaker: Dr. Astrid Wissenburg, Lead on Open Access, Research Councils
UK.

12:30 - 13:30 Buffet Lunch






APE 2007 Innovation & Publishing January 23-24 2007
Pre-Conference Day for Younger Academic Publishers (YAP)
January 22, 2007 Programme (II)



13:30 - 16:00 Afternoon Workshops

The Afternoon Workshops will enable the participants to think through what
the speakers in the morning have set out. There will be a division into groups
each facilitated by an experienced publishing colleague. Each group will be given
a theme to explore. Each theme will embody a request to examine publishing
models in the light of the challenges proposed and to develop potentially positive
strategies that make threats into opportunities.


Workshop Themes:

o e-Books and Strategic Product Development (Dr. Olaf Ernst, Springer Science + Business Media, Heidelberg)

o Marketing and Distribution, Search Engines (Arend Küster, PCG-Publishers Communication Group Europe, Oxford)

o Open Access and University Presses (Isabella Meinecke, Hamburg University Press)

o Pricing and Pricing Strategies (N.N.)

o Others on request


16:00 - 17:30 Plenum

At the end of the day each group will be required to present a strategy or strategies
to a panel consisting of the morning speakers and afternoon publishers.



This is an opportunity for publishers, societies and universities to support younger staff
and those who want to become involved in publishing.

For correspondence: info@ape2007.eu

 

 

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